[Startup Bharat] Here’s how this Coimbatore-based pet care startup is tapping Ayurveda for food products

[Startup Bharat] Here's how this Coimbatore-based pet care startup is tapping Ayurveda for food products

Since childhood, Coimbatore-based couple Prabhu Gandhikumar and Brindha Prabhu were passionate about pets. In 2012, after they got married, the couple’s friends sought their guidance on the best food practices for their pets. When doing their research, the duo found several fundamental gaps in the Indian pet food market, especially in the super-premium, imported category. … Read more