Store dedicated to ‘dogs and humans’ has opened on Llandudno’s high street

After years living in London a dog lover escaped to the seaside and has now opened a general store dedicated to canines – and humans. Jason Pinnick had been raised on the Yorkshire coast but later relocated to London and was working in premium retail on Regent Street.

The 42-year-old had links with North Wales as his mum had moved to Penrhyn Bay and when the pandemic lockdowns hit he felt it was time to leave the city. He also gave him the space to develop an idea for a business venture he had had “in his head” for years.

Now he has opened a store for “dogs and humans” at the former BW Ryder leather goods unit on Upper Mostyn Street in Llandudno. Dudley & George’s stocks everything dog owners could want for their pet but is also a lifestyle store for people, with homeware, stationery, books and other goods on offer.

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He has plans to add a cafe if he secures the planning go-ahead as well as a grooming parlor.

He said: “I have come to the area for years and it felt like my natural home rather than the city. When lockdown came I made the decision I did not want to live in the city anymore.

“I bought a house in Conwy and looked at doing something different. I had had this business idea in my head for a long time, the pandemic gave me time to develop ideas and also the push to take a risk. I think for a lot of people the pandemic was an opportunity to reassess their lives.”

New shop Dudley and George’s opening on Mostyn Street in Llandudno with owner Jason Pinnick

Jason had always been passionate about animals and the name of the store comes from two rescue dogs he had owned for years. Dudley died two years ago at the ripe old age of 20 while George passed away a year later, aged nine.

He says the idea of ​​being more than a pet store is “unusual” but he believes it will attract people and hopes to build up a community of dog lovers.

He said: “People can come to the shop with their dog or without and we are stocking products you won’t find at most other pet stores. Alongside that we will have a section for humans, lifestyle products, all related to a love of animals, nature and a simple way of living.”

Although Llandudno is a tourist resort his first aim is to be a store for locals and he is also committed to having as much stock as possible from the area, including a dog food developed with Pero, near Betws-y-Coed. He said: “We are focused on local customers, people coming here regularly and building up that community, especially when we hopefully open the cafe which will also cater for dogs and humans. I am passionate about the dog side, and I will listen and learn from customers about what they want.”

They have transformed the former leatherware store and the shop is now open six days a week, with plans to move to seven once staff are in place. If successful there could be more sites.

Jason, who is also launching online, added: “I really hope it is a success, it is designed so we can open another branch and do this naturally.”


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