Roblox game, free burritos coming Thursday

Chipotle Mexican Grill is going back into the metaverse to give away free burritos.

Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito Builder on Roblox, which it describes as a “new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks.”

The first 100,000 Roblox players to successfully roll a burrito will earn enough Burrito Bucks to exchange for an entry code that can be used on the Chipotle app or the chain’s website in the US and Canada. The codes will be available while supplies last and are valid through April 13.

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