Barbecue and steak restaurant Douglas has opened in Snider Plaza, in the neighborhood where owner Doug Pickering has lived for much of his life.
The lunch and dinner spot serves smoked meat during the day — Wagyu brisket, St. Louis style ribs and sandwiches — and steaks, smoked salmon and Southern appetizers during dinner hours.
“We’re trying to fill the void of there being no barbecue nearby, now that Sonny Bryan’s has closed [on Lovers Lane in Dallas]. And of course there was Peggy Sue, but that’s gone,” Pickering says.
“We’re trying to create a fun, family-friendly environment, or a date-night spot.”
The restaurant will be casual during the daytime, and sandwiches like brisket grilled cheese on sourdough and a Wagyu smashburger are bound to be popular. The restaurant also sells barbecue by the pound. Pickering made sure to add four lunch-sized salads to the menu for those who want to eat more healthfully or who are vegetarian.
At dinnertime, the restaurant will remain kid-friendly but will pivot to four cuts of Allen Brothers steak or the option of smoked-and-grilled pork chop or Pickering’s salmon with honey glaze.
Pickering says the pimento cheese served with fried Saltines has already been a popular way to start dinner. He also hopes his Little Leaguers — Wagyu sliders with cheddar and minced onion on Hawaiian rolls — catch the eye of the neighbors.
The Little Leaguers are inspired by the small-sized burgers at Balls Hamburgers. “All the kids would get them,” he says, remembering frequent family trips there, growing up. Balls is no longer open and Pickering wants to hang onto a little bit of its memory, especially since he has two kids of his own now.
Running Douglas’ kitchen — in addition to Pickering himself — is Mike Sharp, who was formerly at Hurtado Barbecue in Arlington and Smoky Rose in East Dallas; and Zach Warner, formerly at Sloane’s Corner, Up on Knox and XOXO Dining Room, all in Dallas.
Douglas moves into an upscale shopping center that’s a blend of old and new. You’ve got longtimers like Burger House, open for 70 years, and Kuby’s Sausage House and European Market, open for 61, sharing a nook of UP with newer spots like Foxtrot and DL Mack’s. Snider Plaza doesn’t have any barbecue shops now that Peggy Sue has been bulldozed.
Pickering has been catering barbecue in Dallas under the name DWP BBQ for about a decade. He has also worked at Ferris Wheeler’s Backyard & BBQ. His new restaurant signals a coming home of sorts, as he opens a restaurant in his neighborhood, with his family name on the outside.
Douglas is at 6818 Snider Plaza, Dallas. It opened May 24, 2022.