Neopets jumps to 4.1M visits per month but is now unsurprisingly wracked with cheaters

Neopets was once a blindingly popular, browser-based universe—filled with faeries, aliens and legendary, battle born puppers. Since its conception in the late ’90s, it’s seen millions of users pass through, playing games to earn Neopoints in order to feed, dress, and fight their Neopets, or otherwise adventure across the strange and eclectic world laid before them.

It was a dream to have such an expansive, free-to-play world at my fingertips as a tween, but there’s a darker side to this lovable pet-keeping palaver that I should’ve probably spotted way back then, and it’s only been getting more dodgy as the years pass.

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