A video of a blissed-out cat being groomed has impressed pet owners everywhere, with a clip of the chilled feline seen millions of times.
Jack the Siberian cat looks so relaxed he might fall asleep in a clip shared to TikTok by his owner, under username @catheaven5.
Like the name suggests, Jack is one of a handful of cats, with his siblings called Felix, Tommy, Bonnie and Patty, according to the bio.
The troupe live in Australia, with his owner sharing numerous clips of the menagerie online.
But it’s the video of Jack at the groomers which has struck a chord, with the clip watched nearly 7 million times since being posted on Sunday. It can be seen here.
“Jack loves being groomed,” the caption says, adding a shout-out to the professional. “@groomzycatgrooming if you live in Melbourne Niki is amazing.”
The footage shows the fluffy Siberian on his hind legs, while Niki uses a clipper to trim off excess belly fluff.
She maneuvers him into various positions while holding the back of his neck, as she grooms his undercarriage, with Jack appearing bendable and relaxed the entire time.
After the clip blew up, numerous people remarked on Jack’s calm demeanor, as Kris Bergin said: “She’s grabbing his reset switch on his neck. That’s why he looks so chill.”
Alittleboredrntbh joked: “Jack looks to be a little bit medicated.”
55Mamacita asked: “Are you sure that’s not paralyzed with fear?!”
Donda11323 admitted: “My cats would rip my face off.”
Stargazer9221 pointed out: “The groomer has the cat scruffed so it can’t move.”
Letty commented: “She’s holding the cat by the back of its neck so it basically Paralysis the cat, doesn’t hurt them though.”
Gabriella remarked: “I wish my cat would sit still like this. never seen anything like it.”
Faizan noted: “Something tells me this is not his first time.”
While Pson added: “It because they hold it on neck every cat and dog when they hold their neck they cant resist.”
After a few people voiced their concerns over Jack, his owner took the comments to reassure everyone he was happy and cared for.
Explaining Niki is a “cat whisperer,” they said. “I understand people are concerned but Jack is adored and safe. All one needs to do is check out my page…I’ve just posted a video of Jack back home after his visit to the grooming salon for those wanting to see him .Just chilling out…
“He is! Jack is rescue cat! He was in extremely bad shape when he found me. Now he lives a life surrounded by love…
“His only trimmed on his belly to avoid matting. It’s more comfortable for him. Licking matted hair is not. #welovethefloof…His always gotta to be looking handsome… he drives the girls wild! Heartbreaker he is!”
The follow-up clip showing Jack back at home amassed more than 70,000 views, while another video of the groom—showing him being shampooed—has been seen more than 25,000 times.
The American Society for the Prevention of Cruelty to Animals (ASPCA) claims cats can benefit from being groomed, but warned: “There are some cats who do not tolerate being groomed. If your cat fights the grooming process, and there is some potential that injury could occur to your cat or yourself, please make an appointment with a professional groomer or a veterinarian to have your cat groomed.”
Brushing, shedding, ear care, claws, dental and eye care are part of routine maintenance that all cat owners should be aware of.
There has been debate online over the use of “scruffing,” with ASPCA saying cats should never be picked up in this position.
The ASPCA said: “To pick up your cat, place one hand behind the front legs and another under the hindquarters. Lift gently. Never pick up a cat by the scruff of the neck or by the front legs.”
A good alternative is “the snake hold,” which they described as: “Place your forefinger and middle finger on top of the cat’s head and your thumb and ring finger under the jaw.
“This hold is a great alternative to scruffing calm cats, while allowing you access to scruff the cat if absolutely necessary.”
Although they warned the position is “more advanced” and should only be attempted by someone who has practiced it.
Newsweek reached out to @catheaven5 for comment.